Email & Digital Marketing Services for CPG Ecommerce Brands
Many ecommerce brands think they need a full-service marketing agency, when really they’d be better served by a versatile, dedicated, affordable freelancer. Ideally one with years of daily experience with Shopify & Klaviyo.
That's me. Matt's my name. And I may just be one guy, but I punch well above my weight.
★ Services ★
All Things Klaviyo
Every brand needs the quick revenue boosts of regular email and SMS campaigns, and I'll tee up all of those you need.
But I'm a lifecycle marketer at heart, and that means using flows/automations to target your customers with messages and offers based on where they're at in their journey with your brand. Timely communications, optimized through continuous testing to keep your customers delighted and coming back, again and again.
Want to migrate to Klaviyo from a different email service provider? I will set you up according to best practices for a fraction of what other agencies would charge.
Shopify Conversion Optimization
Klaviyo is great for driving high-intent traffic to your site, but Shopify is really how you reel 'em in. My focus within Shopify is on boosting your Average Order Value (AOV), maximizing Customer Lifetime Value (LTV), and optimizing your Conversion Rate (CRO).
That's a lot of marketing acronyms, but here's the gist: let's create a great shopping experience for your customers that is optimized for conversion and high dollar purchases wherever they're at in your funnel. While we're at it, let's make your site fast, light weight, and SEO-friendly.
Copy & Graphic Design
Whether we're working on your website or your emails, you won't need an additional copywriter or graphic designer when you hire me (although I love working with creatives if you already have them in house).
Landing Pages
Sometimes you need to drive traffic to a page other than what already exists on your website. Maybe you're advertising a special offer to a particular audience segment that requires more (or less) info about your brand than what they'd get from your home or shop pages. Or maybe you're hosting a giveaway with other brands and need to convey the details.
I build clean, high-converting landers directly within your Shopify 2.0 theme, or using tools like Shogun or Replo.
Print Projects + Direct Mail
Order inserts, packaging, labels, totes ... these figure into customer retention and satisfaction.
Postcard marketing is a great way to reach customers who may have unsubscribed from your email list, or been gifted your product and aren't on your email list, or who just need an extra impression. They work great for remarketing and prospecting too.
★ Rates ★
It's simple. We can work together on an hourly basis for a reasonable rate, or you can retain me for 10 hrs+/wk at an even more reasonable rate.
No commitment required. Plus you get an extra brain in your organization, a creative partner, someone to ideate with .... all at no extra charge.
Everything I do for your brand will result not just in immediate ROI, but in sustained profit. Guaranteed, or you can send me packing.
Please contact matt@lionfishagency.com to discuss.
Let's join forces!
Matt Robertson cut his teeth in CPG working as a sales rep for various food brands in Wisconsin and NYC. He then pivoted into DTC ecommerce and has spent the last 5 years perfecting growth and retention strategies. He now lives in Oregon because Goonies never say die!